No more ‘American Idle’?


UAW is calling on Americans to buy American. And sing about it.

Remember the “Look for the Union Label” jingle on TV? If you do, you’re probably over 50:   The ad, created as part of a union-sponsored contest, last aired in 1981. [You can see versions of the ad here and here.]

United Auto Workers (UAW) is ready for an update: On March 7, it announced a “Make it in the USA” song and video contest with four $5,000 prizes for the best 2018 version of the jingle. The Make it in the USA contest calls on participants to submit short videos that focus on the value of manufacturing and buying products domestically. Prizes will be given to winning entries in each of four categories: song; non-song; union member; and people’s choice. The deadline for submissions is April 25, and the winning videos will be announced June 1.

“By manufacturing goods in the United States and spending our consumer dollars on those goods, we strengthen our communities from the ground up,” said UAW International President Dennis Williams. “This contest is an innovative way to get Americans to think about how they can reward employers who respect worker rights and the environment, and who hire from the community and give back to those who help us all grow.”

The contest will be judged by Tom Morello from Rage Against the Machine; Heather McGhee from the think tank Demos; and John Acosta, president of the American Federation of Musicians Local 47, which represents more 7,000 professional musicians in southern California.



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