Portland, Oregon, will be one three mid-sized cities the national AFL-CIO has chosen to launch a pilot version of a new media campaign.
The campaign will launch November 14, and will use a combination of online advertising and public events to emphasize the dignity and value of work, showing how “work connects us all.” Developed by the SS+K marketing and communications agency, the campaign will give recipients a chance to connect via an online hub, and will present America’s unions in a positive light.
The reaction was uniformly positive among union staff and leaders at an Oct. 31 meeting in Portland, where AFL-CIO secretary-treasurer Liz Shuler described the effort as a proactive response by labor that would counter the anti-union media campaign that some business groups have waged.
Launch events may take place as early as the week of Nov. 7-13.
